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Built for roofing contractors

Storm season hits.
Every call is a $12,000 job.

One hailstorm can generate more calls than your team can answer in a week. Calling Matrix handles every inquiry, qualifies the damage, schedules the estimate, and follows up until they book.

$9–15k
Average residential roofing job — This Old House, 2025
300+
Calls in 48 hrs after a storm
40%
Leads go to first company that responds
The problem

The storm passes. The calls
keep coming.

10×

Call volume spikes after storms

When the hail stops, your phone doesn't stop. A single storm event can overwhelm even a fully staffed office in under an hour.

$12k

Average job value per missed storm call

Roofing leads during a storm event are the most valuable calls you'll ever receive. Missing them is not an option.

40%

Leads book with the first company that responds

Speed wins in roofing. The company that answers first — even at 11 PM after a storm — gets the job, every time.

Further reading → Calling Matrix Blog

Features

Built for the way roofing
business actually flows.

Handles storm surges, captures insurance info, books estimates, and follows up with every lead that doesn't convert immediately.

Storm surge overflow handling

Scales instantly from 10 to 500 concurrent callers. Every homeowner gets answered within 2 seconds — not sent to voicemail, not put on hold.

Damage assessment intake

Asks the right questions — roof age, damage type, interior leaking — so your estimator shows up with full context and closes the job on the first visit.

Insurance claim callouts

Trained to identify insurance claim scenarios, explain the process, and collect carrier name, policy number, and claim details during the intake call.

Estimate follow-up sequences

Automatically follows up with leads who didn't book after the first contact — at 24, 48, and 72 hours — increasing close rate from first-contact misses.

FAQ

Questions roofing contractors
ask us every day.

Can it really handle a storm surge of 300+ calls?
Yes. There's no capacity limit. Every call is answered within 2 seconds regardless of simultaneous volume — whether it's a quiet Tuesday or the night after a major hailstorm.
Does it know about insurance claims?
It's trained to identify insurance claim scenarios and can collect carrier name, policy number, and claim details as part of the intake. It can also explain your company's claim-assist process to homeowners.
Can it book estimate appointments?
Yes. It books estimates directly into your calendar with address, damage description, insurance status, and preferred time all captured upfront — so every estimate appointment is fully qualified.
What if we get calls from outside our service area?
It screens by zip code and service area before confirming an estimate, so your team only goes out to qualified leads in your territory.
Does it follow up with leads that don't book right away?
Yes. Automated follow-up sequences contact every lead that didn't convert, at intervals you set during onboarding — turning cold leads into booked estimates.

Cities we serve

From the blog

The next storm is coming.
Be ready.

Roofing contractors using Calling Matrix capture every storm lead — even at 2 AM. Book a 15-minute demo to see it in action.

See how it handles a 300-call storm surge

Works with your software

Housecall Pro → ServiceTitan → Jobber →
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